I stumbled upon a McDonalds' online ad encouraging consumers to "Honor Angus in two words." It reminds me of the concise six word messaging we are using in class, but with a contradicting message.
Our concentration is on improvements to healthcare in the United States via the food chain. McDonalds is looking for consumers help promote the mass consumption of a sandwich in two words. The sandwich of 750 calories and 39 grams of fat does not seem like it deserves phrases like "mouth watering" or "high quality." I think McDonalds should try something like "mystery meat" "heart attack" or "trans fat."
Some current Angus advertisment slogans include:
"So thick and juicy, you're gonna need an extra napkin"
"Bigger is better"
"The more the meatier"
These slogans seem like the heart of every food chain, and therefore healthcare, dilemma in the United States. McDonalds may want to stick to apples and coffee promotions for now. Until then, I can't wait to see the final two-word phrase.
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